A new study conducted at the BI Norwegian School of Management has revealed some interesting music consumption habits among a sample of over 1,900 subjects over age 15. Those subjects who had downloaded music for free purchased ten times as much music as those who said they had never downloaded free music.
This has been reported on many news websites as evidence that “pirates buy ten times more music than non-pirates”, or variations of that claim. However, this claim is definitely misleading: the study specifically avoided using the word “illegal” when asking respondents whether they had downloaded free music.
There are a wide variety of websites and services that provide free and legal music, and bands all over the Internet can be found giving away free tracks. Often, these free downloads are heavily promoted, especially by electronic artists and record labels, which are particularly popular in Europe.
The original Norwegian website which reported the story did not go into detail about the breakdown of participants. Further information is crucial in actually analyzing these statistics. For example, what kind of person would never download a single MP3, even one that was available legally, for free?
It is hard to imagine anyone even remotely interested in music not taking advantage of free promotions. A reasonable hypothesis explaining the findings is that those who didn’t download free music did not even have access to a computer, and/or were perhaps in a very low income bracket. Perhaps these people purchased less music because, comparatively speaking, they could not afford to.
I don’t know a single person who listens to music that has not downloaded a single free MP3. I know people that don’t illegally download music, but these people still take advantage of legitimate free music promotions. This study lumped both groups together, making it intellectually dishonest for anyone to conclude, from the data, that pirates buy ten times more music.
You can check out the original story here, via Google translate.
Study: pirates biggest music buyers. Labels: yeah, right [ars technica]
Tags: Piracy
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on Tuesday, April 21st, 2009 at 1:13 pm and is filed under Industry news.
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