Microsoft has recently announced that it will no longer support digital rights management (DRM) authentication for songs purchased through its now-defunct MSN Music service. The company, which is now focusing on its Zune music player and accompanying Marketplace, has previously allowed MSN Music customers to re-authenticate their purchases for use on different devices since the service stopped selling music in November 2006.
Without the ability to authorize their purchased music collection, MSN Music customers will be unable to move their songs on to new devices, or new operating system installations. According to Rob Bennett, the Microsoft MSN executive who issued the announcement to MSN Music customers, the primary reason behind the decision to cease operation of the DRM servers was the difficulty in maintaining the authentication across new platforms.
“…every time there is an OS upgrade, the DRM equation gets complex very quickly. Every time, you saw support issues. People would call in because they couldn’t download licenses. We had to write new code, new configurations each time… we really believe that, going forward, the best thing to do is focus exclusively on Zune.”
Bennett also stated that it was not Microsoft’s decision to use DRM to protect the songs available on MSN Music; the record labels who provided the catalog insisted on it.
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I think the most obvious lesson that can be learned from this situation has already been stated on numerous blogs and news sites already; when companies use server-based DRM, consumers are left out in the dust if those companies either go out of business, or stop supporting the authentication mechanisms. This much is pretty clear, and I’m sure anyone who purchased anything from MSN Music is very upset that their money is essentially wasted (after all, 160kbps audio, while not incredibly lossy, is not an ideal format to convert from.)
However, there are a few finer points to consider. First of all, how much of this is really Microsoft’s fault? Can they really be blamed for ceasing support for a service that has been defunct for a year a half? It costs them both time and money to provide the support needed to ensure the DRM-protected files will continue to work on new systems. At the same time, they’re also managing Zune, which uses a separate set of technologies that must also be continually upgraded and maintained.
Microsoft might be rich, but they aren’t exceptions to the fundamental principles of economics, the most relevant of which is that businesses do not have unlimited resources. If Microsoft continued to invest more resources into maintenance of the “PlaysForSure” DRM technology used by MSN Music, those resources would be unavailable for use in other areas, such as Zune - and this type of resource expenditure does not yield any revenue, either, as it is merely ‘legacy support’.
In some way, had MS elected to continue supporting PlaysForSure, the consumer base as a whole would still be affected negatively - the loss of some development or maintenance for other, non-legacy software and hardware for example. Or perhaps they would simply compensate with a price increase to some other product or service. In any case, while unfortunate that major label spending forced MS into this situation to begin with, it is not really Microsoft’s “fault”.
The issue of DRM is just as hot in the field of audio software as in audio itself, though it is referred to as “copyright protection” (CP) in that industry. Professional and hobbyist musicians alike have endured CP methods ranging from simple serial numbers printed in instruction manuals, to complex systems that use hardware and software keys and internet verification to ensure the product is being legitimately used.
The difference, at least in the audio software industry, is that some companies (including the larger, more successful ones like Native Instruments) have promised to consumers that if they ever close down, they will release some sort of patch or tool enabling all users to remove the copyright protection on their software, allowing them to use it indefinitely - or at least, as long as operating systems are capable of running it.
It’s a shame a similar agreement couldn’t have been reached with the major labels in the case of MSN Music, with the labels allowing Microsoft to “unlock” all their distributed music which would otherwise no longer be accessible. The labels should not have had any problem with this, given that they sell their music elsewhere without any form of DRM, and after all, MSN Music customers did pay for it.
This entry was posted
on Sunday, April 27th, 2008 at 11:52 am and is filed under Uncategorized.
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